bloom effect is a Vancouver-based shoegaze-dream-pop band delivering lush soundscapes, ethereal vocals, and introspective lyrics. Formed by artists from Argentina and the UK, the trio crafts songs in English and Spanish, blending swirling guitars with emotional depth. Their debut EP Portents showcases a bold sonic identity—each track a different shade of emotion, layered into a dreamy and powerful whole. With festival appearances, radio features, and playlist placements, bloom effect is carving out their place as 'the sound of now'—a heartfelt, loud, and cinematic force in the modern shoegaze scene.